Christian Louboutin × Trans-Heroes

An exploration of visual branding and interactive technologies to uplift and advocate for the transgender community. A project completed at the London College of Communication.

Brand research

I wanted to use a luxury brand's status to push other brands toward inclusivity. Louboutin's iconic red soles were perfect for QR code stamps, and the brand already supports social causes, like its Walk A Mile In My Shoes collection with Idris Elba.

Brand dimensions

To celebrate the trans community and inspire new support, I chose Christian Louboutin x Trans-heroes with the slogan I march with heroes, alluding to the activism of the trans-heroes.

User flow

Construction of QR code

Shoe design development

Website

Interactive QR code shoe bottoms will be used as a decal on the floor for guerrilla advertisement. When the user buys and wears the shoes, they also leave QR codes that link to the collection website, so others can learn about trans-heroes and the collection.

Poster design

Interactive billboard

Print assets

Event