Lipton Tea Redesign

An ad campaign for Lipton to highlight Asian Americans and the Asian American experience.

Concept

Lipton is the most commonly used tea for Hong Kong milk tea, a tie to nostalgia and culture for diaspora-ed Chinese Americans. Since traditional milk tea blends multiple teas, Lipton will release a new milk tea blend made for the Asian American community, with a campaign about family and the concept of home.

Design elements

Headline: Feel at home

Subhead: with Lipton tea

Body copy: Enjoy our new Hong Kong Style Milk Tea, especially blended with four rich teas for a smooth, authentic flavor.

Typography: Montserrat and Montserrat Alternates

Image development

I staged, photographed and edited all of the photography for the campaign.

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