Meye Vision Care
Visual Identity & Branding
Overview
Brand design for a Toronto-based optometry practice.
Client:
Meye Vision Care, Toronto
Role:
Brand Designer
Brand design for a Toronto-based optometry practice.
The brief
Create a brand identity for Meye Vision Care, an optometry practice in Toronto, Canada. The client wanted a modern, simple yet friendly visual identity that alludes to the practice. The client had also already chosen the colour.
Concept
Create a simple and identifiable logogram of the practice's name with graphic elements that allude to optometry.
Ideation sketches
Digital iterations
The client and I decided to iterate on this design.
Secondary iterations
The client chose this iteration.
Final iteration
Brand guide
Brand assets
