Product Launches & Campaigns
More than 40 campaigns at Cloudinary: product launches, account-based campaigns, webinars and brand campaigns.
I've led creative for more than 40 campaigns at Cloudinary: product launches, account-based campaigns, webinars and brand campaigns, all on one brand.
My results
40+ product launches
24 account-based campaigns
13.4M impressions
44.3K target accounts reached
157% lift in influenced form fills
33% lower cost per account reached
Launches and campaigns
Each campaign typically includes ads, a landing page, emails and social media assets, and can also include an ebook.
Launches About two launches a month, each taking about a week and a half from brief to launch.
Account-based campaigns 24 campaigns aimed at specific target accounts across vertical and lifecycle segments: Sports, DAM and Personalization at Scale.
Webinars Promotion for each webinar across email, landing pages, ads and social.
Brand campaigns Campaigns about Cloudinary as a platform rather than a single product.
The process
Kickoff with stakeholders Each launch starts by working with the product team to agree on the vision, so later reviews refine the work rather than redirect it.
Developing the assets Templates for emails, landing pages, PDF carousels and ads aren't there to stifle creative; they streamline production and mitigate costly errors, making sure ads, emails and graphics are created in sizes that are optimized for performance and fall within safety zones.
A fixed review process A design review with the design team first, then a review with the copy editor and stakeholders. Edits are made, then the work is handed off.
A few favorites
Ads, emails, landing pages and PDF carousels from across launches, webinars and brand campaigns.
